Over a time, any blogger publishes a good number of posts, that are around a similar topic. Generally, the link between posts are derived using the Post Titles, keywords in content, Categories and Tags.
Including Similar posts in your blog have the following two major advantages:
- Readers can navigate to and read similar posts, with ease
- Search engines can better identify the related posts, thus increasing the Internal Pagerank
As usual, WordPress bloggers can achieve this using the WordPress Similar Posts plugin. The plugin page has detailed instructions on how to install and get started. However there is a prerequisite of the Post-Plugin library (ZIP), that must be installed. I would better suggest to add the PHP code in the Single Post file, so that each of your post has information on the related posts.
There are quite a few options that can be configured – number of similar posts to show, the matching criteria etc.
In a related note, you can find here an interesting tip related to Similar posts plugin. It suggests a small hack to decouple the Date/Time information from your Similar posts link, so that it makes better sense for the Search engines.
Previous Posts in this series:
- Starting with SEO #1
- Starting with SEO #2 – Page Titles and Meta Tags
- Starting with SEO #3 – Anchor text and Images