RSS Subscribers and Blog Visitors

by Ashwin on November 13, 2008

in Blog Business

I was reading a post by Darren Rowse, analyzing the effect that RSS Readers have on the blog visitors.

I agree with him and following is my take on this topic.

1. Build a Community, forget the Traffic

One can have about 100 readers, visiting their blog but they may all be one-off readers. They find the blog uninteresting and never return. But RSS Readers help build a community. Once a reader find some interesting posts, they subscribe to the RSS feed, hoping to get more interesting posts from the blogger. By generating good posts, if the blogger manages to build a relationship, a community is born. A community of readers is essential for any blog and not the number of visitors

2. RSS Feeds convey the message, Crisp and Clean

Many a times, I find it lot easier and simpler, to read the posts through the reader than by directly visiting the blog. Also I have noticed that the average time taken to read the posts and understand the idea, is lot lesser in case of RSS Feeds

3. Optimize RSS Feeds for easier sharing

Using Feedflare, one can greatly improve the way that the feeds are rendered. It is possible to share the post via Stumble Upon, Digg, Delicious etc., just at the click of a link. Also, Google Reader is wonderful in sharing good posts with a community of friends, thus spreading the message fast

4. Monetize using Google Adsense for Feeds

Google Adsense for Feeds is awesome. Many a times I have wondered at the relevance of the Ads to the post topic. Bloggers can leverage this to make money from blogging

So RSS feeds are a great way to share ideas and propogate them, really fast.

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{ 2 comments… read them below or add one }

tub November 14, 2008 at 10:54 am

Many a times, I find it lot easier and simpler, to read the posts through the reader than by directly visiting the blog. ??? –Really,i dont agree with this .. i find the otherway more easy .. dunno why? thats the reason i bookmark it and read it directly from the sites. tried many RSS readers but not convinced me .. if you guys find something do let me know.


Ashwin November 14, 2008 at 11:10 am

Yes sometimes when your reading list grows, readers can prove cumbersome. I would suggest you to try Feedly ( which gives a more magazine like experience and imports all your feeds from Google Reader. But it works only on Firefox!


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