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Sniff your friends

by Ashwin

in Web 2.0



Useful Networks, a mobile software company operating in UK and Scandinavian region, has come up with a product that enables you to “sniff” your facebook and other social networking friends, in real time. As the product web page claims:

sniff lets you instantly locate your friends in real-time, anytime, anyplace, using your mobile phone.

As you might think, privacy is of concern here. Sniff claims that the users are unambiguously prompted before their location details are given out. Users can at any time move into an “invisible” mode, thus evading “sniff”.

Sniff works on these principles:

  • On Demand request for an answer to the question, “Where are you?”
  • Cross Carrier support
  • Open and Integrates with popular social networks including Facebook

Though registration is free, Sniff users are charged for each “sniffs” and standard text messages.

My 2 cents:

Privacy is a serious concern here. Though the user can switch between “visible” and “invisible” status, they are highly prone to unfavorable “sniffing”.

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